Urban Music Apparel is where Thijs, Laura, and Gijs's visions collide, crafting streetwear that echoes Rotterdam's raw energy and nightlife. Born from a night out in the city's centre, our brand fuses the essence of street culture, music, and art into every piece. Laura, with her eye for creative design, turns our hoodies, caps, beanies, and sweaters into canvases of urban expression, while Thijs infuses the collection with the rhythm and vibe of the local techno scene, ensuring each design vibes with the beat of the streets.
Gijs, handles the day-to-day business in order to let creativity flow. Despite his self-proclaimed "boring" role, his passion for building a brand that stands for something more is anything but dull.
We're dialed into sustainability, choosing print-on-demand to slash waste and keep our stock lean. This approach is key for us, minimizing our environmental impact and aligning with the eco-conscious values of the streetwear community. It means we only produce what you really want, keeping our footprint as light as our beats.
Urban Music Apparel isn't just gear; it's a statement. It's for those who live by the beat of the city and want their look to reflect their eco-aware, street-savvy ethos. Step into our world, where style, sustainability, and the spirit of Rotterdam's streets merge. Wear the vibe, own the rhythm, and make a difference with every piece from Urban Music Apparel.